About Irene Sekulic

Born in 1978 in Trieste, Italy, to Serbo-Montenegrin parents, Irene Sekulic is an Italian photographer, creative producer, and multidisciplinary artist. Her mixed cultural heritage informs a richly layered perspective that is deeply embedded in her creative vision. With over two decades of experience, she has developed a powerful visual language rooted in empathy, memory, and the quiet strength of human presence. Irene’s work bridges personal narrative and commercial vision, with a strong background in fashion, editorial, and advertising photography.

In 2011, she founded Kreoidea, a creative production studio in Marbella, Spain. The 330 m² open space became a hub for fashion campaigns, visual storytelling, and independent productions, with Irene directing a team of professionals and AI developers focused on visual and emotional impact. Her work has appeared in leading publications including Vogue Italia, Vanity Fair, i-D, Elle, Luxiders, and many more.

Irene has received numerous national and international awards. Among them, the Lux Gold Award in Fashion & Beauty in 2016 holds a special place, together with the Silver Lux Awards she received in 2015 for Documentary Photography (Los últimos días de Lesley), in 2019 for both Portrait and Social Reportage, and the Bronze Lux in 2013 for the personal project Un viaje al alma. In 2021, one of her images was selected as the official image of the Lux Awards. She has also been recognized with several distinctions at the Tokyo International Foto Awards (TIFA) between 2020 and 2022.

Beyond her creative output, Irene has consistently shared her knowledge with younger generations. She has taught photography at Laude San Pedro International College and fashion design at the School of Design in Málaga, while mentoring many interns throughout her career. She is open to collaborating with schools, universities, and cultural institutions for talks, workshops, and visual exploration projects that promote awareness, creativity, and connection.

Today, after closing her studio to embrace a new phase of intentional growth, Irene focuses on long-term artistic projects that explore the intersection of nature, time, and emotional intelligence. Her current work includes visual series, sculpture, and written reflections that seek to leave behind honest and enduring traces—offering not just images, but shared human depth.

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